“Corporate Blogging” – North Shore Music Theatre Blog

In our current Web 2.0 world, it is more important than ever that we embrace our new social media tools.  Blogging is one of them.  Chris Anderson says in his book, The Long Tail, “…collectively blogs are proving more than an equal to mainstream media.”  Journalism is literally changing as we know it, and we have no choice but to adapt to these changes.

I thought it would be interesting to search around and find various performing arts organization blogs.  One of the best ones that I came across was the North Shore Music Theatre (NSMT) blog.  North Shore Music Theatre is one of the largest non-profits professional theaters in New England that creates “some of the most vibrant classic, contemporary and new musical theater in the country” according to its website. Through the use of photos, video, informative text, and a human voice, they truly provide a behind the scenes look into their productions.  This blog is fairly new, but if they keep it up, it will be a huge success.  Additionally, they are extremely open to audience suggestions and questions.  In their first blog posting of their newly revamped site, NSMT says:

North Shore Music Theatre is happy to announce the return of THE NSMT BLOG. Our new exciting format will be an informative and exciting editorial magazine style that will mix interviews with video and photo essays. However what we are most excited about is that we want your input on the content. Let us know what you want to read or see and we will update the blog regularly with answers to your questions as well as many other fun facts and insider information.

As a patron of the arts (and NSMT) this blog makes me very excited to see its upcoming production of Bye Bye Birdie –  which I will actually have the opportunity of seeing next weekend!  Here is the video of Bye Bye Birdie they provide on their blog that gives viewers an insider look to their rehearsal process:

Additionally, NSMT uses similar social media tools for its children’s productions.  Another video podcast was created for their recent performance of Frog and Toad.  Here is the video clip for that one:

I’ve always enjoyed productions at NSMT; I even used to be a yearly subscriber to their musical season when I lived in the Boston area.  If I could, I still would be!  Just a bit difficult being an 8 hour drive away…

I’d just like to thank NSMT for embracing these new social media tools.  It is a such a joy to read their blog and watch their videos.  See you next weekend!

Wikiscanner: Scientology

After much deliberating, I chose to look into the Church of Scientology for my Wikiscanner report.

Employees working for the Church of Scientology have made about 170 edits to various Wikipedia pages from 2004 to 2007.  For the most part, these employees, probably made up of mostly Sea Orgs, have added Scientology-related links to these articles.  Scientologists are anti-psychiatry and have edited many Wikipedia articles for psychiatric disorders commonly treated with drugs such as: bipolar disorder, depression, generalized anxiety disorder, schizophrenia, ADHD, and dyslexia to name a few.  They edit these articles to include a link to the Citizen’s Commission on Human Rights (CCHR) website to provide alternatives to using medication and standard psychiatric procedures.  The CCHR “investigates and exposes psychiatric violations of human rights” and was co-founded in part by the Church of Scientology itself.  Scientologists are anti-psychiatry, but those who are anti-psychiatry are not necessarily Scientologists.

The Sea Orgs also make a point to insert major Scientology-related events in Wikipedia year articles.  For example, in 1954, L. Ron Hubbard issued the Creed of the Church of Scientology.  In 1993, the IRS granted full tax exemption and religious recognition in the U.S. to all Church of Scientology Churches and affiliated organizations.  Hm. Is this wise?

The most interesting edit I found occurred in the Wikipedia article for Church of Scientology.  The edit claims to have “removed hearsay” and “added some links.”  However, I think it was more so a NPOV issue, or even, in their best interest to make themselves sound better.  Within this article, the edit was made to the Scientology Volunteer Ministers section.  Originally stating that:

Over the past several years, it has become a common practice for the organization to send ‘teams’ of ‘Volunteer Ministers’ to the scenes of major, headline-grabbing disasters in order to provide assistance with relief efforts. According to critics, most of these relief efforts consist of passing out copies of a pamphlet authored by L. Ron Hubbard entitled “The Way To Happiness,” and by engaging in a method of calming panicked or injured individuals known in Scientology as a touch assist.

The words in red were deleted and the words in green were replaced with the much kinder, “Though they provide a number of different services, critics suggest…”

Additionally, the edit goes on to a paragraph about Scientology Volunteer Minister roles in the aftermath of September 11.  The article orginially states:

An E-mail confirmed to be from a Sea Org ‘Lieutenant’ brags of a deliberate plan to prevent the grief-stricken from receiving counseling from non-Scientology sources. “Due to some brilliant maneuvering by some simply genius Sea Org Members we tied up the majority of the psychs who were attempting to get to families yesterday in Q&A, bullbait and wrangling. … The survivors don’t know it but they need the Scientologists with LRH’s tech to be here right now.” http://www.xenu.net/archive/events/20010911-tragedy/

Although this is not the most articulate article written, it provides a website and quotes.  Both of which were taken out, and re-worked by Scientology workers.  The new text they provided was, “An E-mail reportedly from a Sea Org ‘Lieutenant’ brags of a deliberate plan to prevent the grief-stricken from receiving counseling from non-Scientology sources.”  This has all since been taken down and reformatted on the page now – but, it seems to me that the writer may have an agenda of his/her own.

One final note:  The Sea Orgs also added their Volunteer Ministers program link to articles for major disasters like Hurricane Katrina, 2004 Indian Ocean Earthquake, Cyclone Larry, and September 11 to name a few.  Does this follow the Wikipedia guidelines of what Wikipedia is not?

UPDATE…

As I was reading individual blogs from our Social Media class on the Wikiscanner report, I noticed that Alicia also examined Scientology on her blog.  She caught something quite interesting on Wikiscanner that I had overlooked.  Alicia found that the workers at the Church of Scientology edited the Wikipedia article on Eric Harris and Dylan Klebold (the Columbine High School shooters) to include a report of a “therapeutic amount” of Luvox (an anti-depressant) found in Eric Harris during an autopsy.  I agree with Alicia that “this was clearly edited to support their belief that anti-depressants cause suicidal thoughts and violence amongst its users.”

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For the first portion of my Wikipedia report, we were asked to write a new page or substantially edit an existing page.  The majority of my work was on creating a page on Town Class (sailboat) with the username bostonsro.  Growing up near the ocean in Massachusetts, I was around boats all the time.  My dad has a Town Class sailboat and I thought it would be beneficial for his Town Class organization to have a Wikipedia page about the boat.  I did run into problems attaching an image to my article.  I would love to include this line drawing of a Town Class sailboat. Can anyone help me out?

Additionally, I made Wikipedia edits to:  One-design, and Indoor Cycling.

Here Comes Everybody!

Clay Shirky’s book, Here Comes Everybody:  The Power of Organizing Without Organizations,  eloquently describes how the Internet revolution’s social tools have given us the ability to form groups with ease we’ve never experienced before, causing major changes in social interactions, politics, and the economy. He compares this change with the invention of the printing press – scribes were put out of business, but the  society as a whole was able to benefit greatly (the increase in supply of books, increased literacy and knowledge, and therefore, increased employment).  With social tools available to us today, many-to-many communications are made easy and allow for a “shared awareness” to spread among people and groups.  Having a shared awareness among people in a group is key for action to take place.

Having lived in Boston during the devastating and shocking news of the abuse scandal in the Catholic Church, it was eye opening to read in Mr. Shirky’s book that it was the formation of the group VOTF (Voice of the Faithful) which led to Bernard Law’s resignation.  VOTF grew from just 30 people to 25,000 in half a year including international members, says Shirky.  VOTF used the Internet to get the word around.  Shirky writes:

What we are witnessing today is a difference in the degree of sharing so large it becomes a difference in kind…What technology did do was alter the spread, force, and especially duration of the reaction, by removing two old obstacles — locality of information and barriers to group reaction…No significant challenge to the hierarchy has ever come directly from the laity — until now.

Additionally, Shirky describes how the power law distribution also applies to social interactions.  I found this particularly interesting because a few weeks ago we read Chris Anderson’s The Long Tail in which he uses the same pattern to describe how online stores like Amazon, Netflix, and iTunes sell a large amount of popular items while the unique and less popular items are sold in small quantities individually, but as a whole, prove to be a large percentage of revenue.  Anderson’s power law distribution looks like this.  When looking at the power law for blogs, Shirky shows us that it looks like this.

Interesting stuff.

Who Else Wants to Easily Find What You Want at the Price You Want?

As noted in his book The Long Tail, Chris Anderson’s three forces of the Long Tail include democratizing the tools of production, cutting costs of consumption by democratizing distribution, and connecting supply and demand — or, more simply, as the start of the chapter states, “make it, get it out there, and help me find it.” By reducing the costs of reaching niches, our culture is able to move away from the head of the demand curve (the hits) and towards the tail (the niches).  We’ve been given more options, more variety!  Anderson says, “For the first time in history, hits and niches are on equal economic footing…popularity no longer has a monopoly on profitability.”  Sounds good to me.

I really enjoyed this book, and started googling “long tail” and other combinations online just to read more about it.  I came across an article that interested me particularly because I love the performing arts world, as well as the movie-making industry.  In this article, major movie-makers from Hollywood admit that shooting digitally changes acting, directing, and the editing process drastically.  Now that we are in the digital age, it seems to me that film is being used less and less.

Digital video cameras are a Long Tail toolmaker, and aid in democratizing production (the first force of the Long Tail as I mentioned above). Now that we are in the digital age, it seems to me that film is being used less and less.  The everyday use of the digital still-camera is an example of this.  Who really carries around a non-digital camera when digital cameras provide us with so much more and at a reasonable price? The accessibility and overall costs (not only of initial purchase, but also including costs of function, maintenance, and printing) associated with the two make digital cameras a winner.  What is the repercussion of this?  I, personally, take many more photos than I ever have.  Additionally, after uploading them to my computer, I spend lots of time adjusting the saturation, sharpness, brightness, and red eye.  I’ve been given more power over my photos, and in turn, they are better for it.

I think the same is true for the movie-making industry in this case.  If not now, then over time we will see a better quality of movie surface due to this change.  Actors have less pressure on them to “get it right the first time” and are given more opportunities to repeat a scene.  Directors have more power than ever: a good and bad thing.  But, after reading the comments on this article, I think Mike Walsh is on to something when comparing the transition of silent movies to talkies with the article’s mention of a director over-working the star actor unnecessarily:

…Right now we are dealing with unintended fallout from digital “filming”, such as overly long takes or murky colors. The upside is that the cost savings, while unimportant in big budget movies, are important in smaller, character driven productions. Just as the painter’s choice of medium (ie watercolors vs. oils) change the kind of painting they create, eventually a consensus will be reached on how the new systems are used.

Well put.

PODCASTS

Additionally, I’ve been asked to blog about my experience with podcasts and I just have to say that I can’t believe I didn’t get into these sooner.  I’ve had iTunes for at least 3 or more years now, and each time I would accidentally click on the ‘podcast’ option, I would quickly exit out and not return.  I was missing out on a lot!  And it’s FREE (? which still confuses me a bit!)

I listened to a handful of podcasts, but found The Economist’s Democracy in America segment, “John McWhorter on Hip-Hop Politics” posted June 12, 2008 (can I link to podcasts?) to be particularly interesting.  McWhorter believes that hip-hop doesn’t make anyone do anything. From acting on a violent theme that it endorses to going to the polls to vote, hip-hop has proven to not be an effective medium. He goes on to praise Barack Obama’s campaign strategies of reaching out to the young vote in ways that have never been done.  Other things come into play when it comes to getting people to vote, mainly, effort (such as the Get Out the Vote campaign).